How Candy Manufacturing Trends Are Being Driven by GenZ Snack Behaviour
Gen Z is redefining how the world snacks—and candy manufacturers are feeling the shift across product design, flavor development, and production strategy. This generation’s preferences are bold, fast-moving, and emotionally driven, influencing everything from formulation to the type of candy manufacturing equipment brands invest in. From experimental flavors to functional gummies and sustainable packaging, Gen Z expectations are pushing confectionery companies to rethink how they innovate and scale. Why Gen Z Snacking Habits Matter to Candy Manufacturers Gen Z as the Fastest-Growing Snack Consumer Group Gen Z snacks differently than previous generations. They snack more frequently, favor smaller portions, and treat candy as a quick reward during study sessions, gaming, commuting, or late-night cravings. As their purchasing power continues to rise, their impulse-driven choices directly shape candy demand. For manufacturers, this means faster product turnover, more SKUs, and production ...